Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Friday, 8 February 2013

Hi Honey, I'm home!

Hello bloggy friends!
Long time no post. Did you miss me? (Of course not - blogs left ignored for seven months by their owners aren't likely to linger in the minds of others, I know. But humour me. I'm an invalid)
Sorry I disappeared. I've had an ... eventful few months. And by eventful I mean challenging. And by challenging I mean atrocious and never-to-be-repeated.
Between a depression so crippling I haven't been able to leave my room for days at a time, discovering that what I thought was just a different way of being fat was in fact a major hernia that had been tearing for 7 years, and having an additional stay in hospital a month after the operation because of infection, I've been Proper Poorly. I've tried to keep the business ticking along in the background as best I could but the surgery and subsequent infection have had me out of action for six weeks.
However, I'm on the mend now and ready to get back to my life. Well, from the surgery and stuff. Depression is a different kettle of fish. Let's not worry about that too much though; I've lived through it many times before and I know how it works. I need to keep faith that it won't last forever, get all the help I can, and one day I'll realise I'm out the other side. Until then it's just a case of 'Keep on keeping on.' Which I can do, incidentally, as I took the precaution of having an amazing partner, family and gigantic circle of friends.

Geez, I didn't mean to get bogged down in that stuff so much. My apologies, my lovelies. Let's get down to baking, shall we?

Something that tickled me pink last autumn was that I was invited to speak to a Church Ladies' Guild about baking. Me. To a sort of WI thing, composed of more mature ladies of the parish who'd no doubt been baking since Adam was a lad.  Did I mention they wanted to pay me?

I can only assume they had me confused with someone else.

I had a marvellous time. I love love LOVE to talk. I love to show people how to do stuff, just as I love being shown new skills. I get such a buzz out of teaching someone a new way of doing things, and seeing them get all chuffed with their competent, achieving, bad-assed selves. And I like talking about the science-y bits behind baking.

The Guild and I had agreed I would demonstrate making scones and covering a Christmas cake with marzipan, sugar paste and a few simple decorations.  I took along jam and cream too. The people were so positive and friendly. (Hmm, do you think the freshly baked scones, homemade jam and cream had anything to do with that?)  I realise that talking and baking must be a doubly ace way to make a living!

I also did my kids' primary school fair, have done two more sets of Baking Club with 8 and 9 year olds, and started another set of Family Cake Decorating evening classes at the high school. That is particularly fun to do. Just a few techniques and a little bit of guidance and people can do SO much. It makes me very happy seeing people proud of what they've achieved.

I haven't played around with recipes much for a good long time. I spent the autumn re-learning to knit and crochet so I could make Christmas presents for all my lovely friends, and doing bits of sewing as well. I think that making things - baking, knitting, sewing, planting, preserving - nurtures the soul. Doing something practical is a a great weapon against depression.  I take it as a Very Good Sign Indeed that I spent last night browsing muffin recipes to bake this morning.

So, here I am making plans, looking to the spring with some optimism, and smelling the lemon and raspberry cornmeal muffins bake in the oven while the coffee brews.

Happy new beginnings, my lovely friends.

Messing About Muffins

(slightly adapted from this recipe, after experimentation)

1 cup fine cornmeal
1 cup plain flour
1/2 cup sugar
1 tsp bicarb
1 tsp baking powder
pinch of salt
1 1/4 cups sour milk (or milk with a dash of lemon juice, or milk and plain yog mixed in)
2 eggs
1 small glug (a tablespoon or two?) vegetable oil
zest of a lemon
1 handful of fresh or frozen berries, tossed in a sprinkle of flour

Preheat the oven to 190 degrees C and line a muffin tin with 12 paper liners
Sift together all the dry ingredients
In a jug, beat the milk, eggs, oil and lemon zest until well combined. Pour into the dry ingredients and stir until only just combined. Muffin mixes need to be lumpy - weird but true.  Fold the berries in very gently. I found using the 1/4 cup measure as a scoop was about right for 12 muffins.
Bake for around 16 to 20 minutes - less with fresh berries than frozen.
These are not sweet cake like muffins. They are proper muffins like those I grew up on in Canada - best served split open with a bit of butter, a strong mug of coffee and a broad and friendly smile on your face.
Good day, eh.





Friday, 6 July 2012

Me and my big mouth

I did it again.  That "sure, no problem" thing.
A new vegetarian cafe is opening in Leeds next week and is interested in stocking some of my cakes as a trial. This a A Good Thing - a potential 4th outlet for my stuff.  However, they'd like vegan cakes.
I was a vegetarian for a good few years.  I still claim to be a veggie because it stops people serving me meat but I'm not vegetarian because I eat fish and am not nearly so worried about rennet and so on these days. I love veggie cafes - the old cooperative Roots and Fruits was one of my favourite haunts; it's great to have a decent choice of things for lunch apart from cheese or egg sandwiches. I like vegetarianism and love heaps of vegetarians.  I love my vegan pals too (waves at Ali and Kram).
I have a number of dairy free recipes that are wonderful. They produce lovely, long-lasting cake with a delicate and moist crumb. I'm totally fine making dairy free cakes.
BUT
It's eggs.  I don't like cakes without egg in.  They aren't fun to make (at least in my experience so far.) They aren't as reliable and the texture isn't right. Those I've had in cafes have been rather heavy, wholemeal-y and worthy. Cake can be a lot of things but it really oughtn't be worthy.
Then there are our 9 free range hens in the back garden - as spoilt a bunch of birds  I've met. They looked under the weather so I was making them porridge with Marmite and calcium earlier this week (Yes I know it sounds vile but they love it and it is ferociously good for them). Our household eggs come from them and my business eggs come from a lovely free range flock that the extremely ace Ian Taylor keeps. I know veganism is more complicated than just animal welfare but I do think the eggs I use come from very well looked-after chickens.

Eggless cake recipes are often American, with things we find harder to source here.  Heaps of them call for apple sauce, which is not sold in the gigantic jars in the supermarket like is was in Canada when I grew up.  I don't have time to make my own applesauce before making my own cakes. Some recipes call for cane juice, egg replacer, or xanthan gum (I have no idea what that is).

So there I am, talking on the phone to the nice woman about her new cafe and saying "Sure, no problem," in answer to her request for vegan chocolate cakes while inwardly shouting Oh Bloody Hell, How'm I Going To Manage That?? (Recipes and suggestions welcome!)

And that is how, instead of having a morning off, I will be spending tomorrow experimenting with vegan recipes.

Sunday, 17 June 2012

Tumbleweeds roll by

Hello Blog!

It's been 2 months since I last wrote anything, which is most remiss of me.  I'd like to say I was too busy lazing about in the sunshine or I was off having a fabulous time but actually I've been working.  And working. Then some more work in the gaps between the work.  I moved past busy and over-committed into Holy Crap I Need More Caffeine Stat.

A lot of my business has been to do with teaching.  I know, right? Me, actually teaching people things. Teaching used to figure on my Most Unlikely Job list, alongside athlete.  But here I am, over a year into home educating my son and running classes and workshops for baking and cake decorating.
I've done a couple of workshops here for 4 to 6 people. The kids' workshop had them making sugarpaste decorations, icing and decorating a celebration cake, using royal icing on biscuits, baking and icing cupcakes.   They took home all their creations and were so proud of themselves.  I got some lovely thank you notes; they were a wonderful group.  I'd post photos but I haven't asked their parents for permission and I do hate it when people put photos up without agreement
My next kids' workshop is this weekend.

Then there was a cupcake evening with 5 adults. They were all novice bakers so we went through basic techniques, made vanilla cupcakes and lemon and raspberry cupcakes, did buttercream icing with palette knives and piping bags, made sugarpaste decorations and drank Prosecco. Oh, and ate little cheese and marmite pastries I'd baked.  I am DEFINITELY making those again, they were delish.
Anyway, my adult students did marvellous work and have done so great baking at home as well, judging from the photos they're sending me.  I will do another class like that in a heartbeat (even though as the tutor I don't get Prosecco. Bummer.)

My other teaching work has been at local schools.  Lesley from Thomas Danby, my amazing tutor, would no doubt laugh her socks off at the thought of me teaching anyone cake decorating techniques.  I felt like the duffer of that class; there were so many talented people there I was often intimidated. But the level of stuff I'm teaching is the sort of thing I do week in and week out so i can teach it with my hands tied behind my back.

On Mondays I teach 15 people how to pipe royal icing, apply buttercream, model with sugarpaste and coat celebration cakes with sugarpaste. And example of the things wee do is the photo. The students are all women and girls - the youngest about 11, the oldest about 17 and their mums.  They are a lovely bunch. My favourite bit is watching them leave with the things they made, buzzing with a sense of achievement and happiness.  Passing on how to do something is VERY rewarding indeed.  I love what I do and I especially love helping others get fun from doing it too.

Tuesdays are more challenging.  It takes place in a primary school and is for family groups.  The age range is Reception to Year 10, with 22 people including the 5 parents.  Such a large group and enormous age range is very hard to manage successfully. Individually they are all very nice but as a group it's kind of overwhelming.  I have to dash between them so quickly, helping each one as s/he need it and setting projects that all skill levels can work within. I am always exhausted after that class.

I've also had more private commissions this last few weeks.  Some have been pretty straightforward. There have been red velvet cakes, cupcakes, plain birthday cakes with a message piped on. There have also been reflecting the passions of the recipients - hiking, lawn bowls and flowers, in one case and lilies of the valley, forget-me-nots, poppies and daffodils in another. I was very proud of the flowers; quite a few things I'd never tried before. But they are awfully time-consuming and time is something I'm running short of just now.
 I think I'm averaging about 48 hours a week at the moment. Combined with Home Ed and parenting  - not to mention the twin horrors of laundry and washing up - I'm pretty much exhausted.  Today I hit the new low of having a glass of coke with a coffee chaser in a bid to keep going.

Still, I've no business to complain. I have a business I love, I'm in demand and never have to advertise for work, and I am getting better at it all the time.  I can sleep later on. 2013 maybe.

Saturday, 21 April 2012

Call me Zeitgeist-girl

I am so *very* up to the minute! I've been reading loads of baking blogs and saw something I fancied trying. As we get to weather for days out and picnics -  actually, we're in weather to stay in and avoid the torrential rain but hope springs eternal - the idea of easy to pack, hard to damage portions of cake seem just the very thing. So here we go, push up cake pops.

Crap name, must actually call it something decent.

  Anyway, I started with a tray of cake, done in two colours. I had been tempted by disposable icing bags for use in my workshops and hadn't used them myself, so I took the opportunity to have a go with them as well. I tinted the icing two shade and if I were making a bigger batch I might use 3 different colours.

Don't they look fun? They pass the first test, which is that my kids are clamouring for them. The pass the second test, which is that Himself thinks they look great. Obviously the important thing is that they taste great.  I haven't tried an assembled one yet, because I'm about to have my dinner, but I've been cheekily scoffing the trimmings and I can vouch for their deliciousness.

After that, I must do a costing. If the unit cost if more than any sane person would pay I have to give up on a project. This happens quite a lot. Decent ingredients are really rather expensive.

Then it's longevity I look at.  I will make some and store them in the cupboard, fridge and freezer and see what the various shelf lives are. In general, a fridge KILLS cake, and it drives me bananas when people store it there.  Fridges dry cake out.  However, as these are totally enclosed they ought to be fine. I think.  Hence the testing.

If all of these are positive, and to be frank I usually go back and tweak the method about a million times, I can finally look at selling them.

I think they'd be lovely for both the milkshake bar and the soft play centre. The down side is that there is a lot of plastic packaging. It can be put through the dishwasher and re-used, and is fully recyclable but it does go against the grain to have such a heavily packaged, non-biodegradable product.

Anyway, that's the latest experiment. What do you think?


Thursday, 9 February 2012

A Helping Hand

This week I have a work experience student with me.
She's friendly, interested, smart and hard working - all ace.  She also LOVES cleaning, practically thumps me if I go to do the washing up and keeps asking if she can stay to mop the floor because mopping is fun.  This I find richly bizarre. But I'm all for it.  God knows I hate cleaning and regard washing up as the worst bit of the job.
On the first day she rather slowed me down.  It takes a while to get confident with new equipment and to feel settled, obviously.  However, the pace was far slower than I'd anticipated.  I was a little worried because I knew I had an extremely busy week ahead. Would I be able to get the Valentine and half term orders?
I needn't have worried. By Tuesday she was mucking in, volunteering to do things and really being a great help.
I tried to alternate her tasks between the workaday chores and playing with icing.  She had fun doing the faces on the gingerbread men, became a dab hand at sugar roses and loved icing the mini cupcakes. Across the week we talked about a design for a celebration cake of her own.
Today, amongst the orders for customers, we've made a vanilla and berry marble cake for her. She cut it into 3 layers, spread berry coulis and buttercream between the layers, covered with a crumb coat then sugarpaste. As I type she's making the last few roses to go on it. I think she'll be very pleased with her work.
I've missed Radio 4, talking to myself while I work and singing aloud whenever I fancy. I'll miss all the help and having someone to tackle the washing up - although I won't miss trying to remember not to swear every time I drop something!

Tuesday, 31 January 2012

New Year, New You?

I'd been looking forward to January.
This is my 4th January trading as Cake Box (happy 3rd anniversary to me!) and the previous three have been deathly quiet.  Everyone's full of New Year Resolutions about healthy eating,  Indulgences like cake are brushed aside as people join gyms, think about summer holidays and go on diets. Or at the very least looking to the credit card statements with some nervousness after the Christmas spend.
It's the prospect of this extended period of quiet that keeps me going through the very busy autumn.  By Christmas week I'm ready to hibernate. Orders will be down, I can choose not to accept the birthday or anniversary orders from private customers. I can use the time to recover from the marathon baking session that October to December involves and I can look to the future.
Well, that's the theory.
I don't know what went on this year. The deli had a quiet fortnight but the soft play centre went mental for cake. Orders were up, not down.  I had my much-anticipated weekend away, but the work either side was heavier than ever.
So here I am, on the last day of January. I'd done my tax return in plenty of time and my admin is up to date. But I've not worked out a business plan for the year, nor done any recipe testing.  I have a fair amount of guilt about that.
Looking forward, I've an interesting fortnight ahead.  From Monday I've a work experience pupil with me for a week.  I've worked out which jobs to give her and which skills and techniques I can show her.  It's my hope that she'll do some of the low skilled stuff that chews up my time - stuff like washing up and wiping the counters down - as well as some baking and cake decorating.
One job she's looking forward to and I'm delighted to be rid of for a week is piping the faces on the gingerbread men. It's the sort of job that is fun if you don't do it often. However, it is a right pain if you're doing 150 of them at the end of a busy day when your hand is so tired it keeps cramping.
We'll also talk abut how to professionally cover a cake and ideally she'll design and make a celebration cake across the course of the week that she can take home for half term.
Should time allow, I'll use the opportunity to do some recipe testing while I've help to hand.  I've got a list of HEAPS of things I'd like to try.
During half term itself we hope to have the marvellous Miss P back with us.  She did a few days of work experience with me in the summer and charmed the whole family into loving her.  She's impossibly tall and beautiful, good company and ace with the kids.  If she's this marvellous at 16, she'll set the world alight by her 20s.  She's been asked to decorate a wedding cake for a family member, and I've invited her to come here and use my equipment to help her.
If I do get some new cakes ready, I'll pop here to post the recipes, I promise!

Wednesday, 2 November 2011

Multi tasking

I have a lovely life. It's ace. It's a bit too full and a bit too busy and I struggle desperately for enough hours in each day but it's lovely.
Teaching Number One Son from home has been an amazing adventure so far. To a certain degree he's autodidactic (isn't that a wonderful word?) where I help set him up with resources and he cracks on alone. For other things, I'm there working one on one with him. It's built an even better relationship between us (with occasional humdingers when we clash) and has taught me at least as much as he is learning. He's also good company and I'll miss him dreadfully when he rejoins mainstream education in a year or so.

However, I do rather miss a bit of free time to manage my own tasks, work and (dare I hope for one?) social life. Home education, running a business, looking after my other two kids and their needs and all the normal household stuff is a bit much some times.

Work is very busy as well. I'm supplying three outlets, all with very different markets which means I ride out the seasonal ups and downs pretty well. I've changed what I do quite a bit: the cake box club is taking a break because I don't have the time just now for all the experimenting. I also didn't do my usual load of Hallowe'en baking for parties and so on; there just wasn't the time.

However, I have branched out in a new direction. I start running an after school baking club at the kids' primary school next week. I'll let you know how that goes. I don't really have the time for it (obviously) but I thought it would be good fun and it does me good to get out of my own kitchen for a little while, even if it's only to go to someone else's!
I did my first ever baking birthday party last month (and supplied the Narnia wardrobe cake above to the birthday girl), and I'm planning workshop days for both kids and adults in the next few months. I've had quite a lot of interest. The main difficulties I have are setting prices - something I always struggle with as I hate charging people money - and sorting out the tedious stuff like insurance and so on. Then there's the Not As Easy As You'd Think matter of finding a weekend when I'm not already committed to doing things.

The last part of my task-juggling life right now is getting ready for Christmas. If last year is anything to go by, i need to make over 40 small Christmas cakes, 10 jars of mincemeat and spend the last week of November marzipanning day and night. I'm also doing some Christmas cakes with gluten free flour this year, which may take a little bit of experimenting.

So, as I said, I have a lovely life. A busy, untidy, chaotic, frequently noisy and usually delicious-smelling lovely life. I have great kids, run a business I love and only really need an extra few hours in a day to get everything sorted. Oh, and for the laundry fairies, washing up fairies and ideally accountancy clerk fairies to come and help out a bit. And a coffee.

Tuesday, 29 March 2011

The final push

I'm going on holiday. An actual away-from-the-oven holiday. Soon. If I can last that long, which is in no way a sure thing.
My business has several different types of customers. I have a bunch of private commissions, where someone rings and requests a cake for a specific date. Easy peasy, I just tell them I'm unable to take the commission for that period. I have the Cake Box Club customers, who get a mixed box of lovely things once a month: again, I can schedule that to suit myself. And I have two wholesale customers who have regular weekly orders to sell on to their customers. And therein lies the tricky bit.
They still need cake to sell. I've tested every one of my products so I know which cakes freeze well and which don't - a freshly baked cake, frozen, is still very nice when defrosted - so as long as I can bake enough cake/cupcakes/biscuits to tide them over, they will have stock to sell. But I work pretty flat out most weeks. How can I fit in an extra fortnight's work in at the last minute?
(It is a truth of clients that they want the freshest possible cakes at the last possible second)

In order to fulfil this, I have been baking like a woman possessed for the past 5 days. Yesterday I made 15 chocolate cakes and 90 scones. Today I baked 7 cakes and 250 iced gingerbread men. It's been a bit manic.
Unfortunately, I managed to get a chest infection as well, so I've been a bit unwell. This has added to the strain somewhat. My knees ache because I've been on my feet for so many hours in a row and I'm not sleeping well because my endless coughing keeps waking me up. And of course there's all the stuff that needs doing in order to facilitate a family holiday.
Much of that seems to be paperwork or laundry. Laundry, like the poor, is always with us.

Mark keeps telling me that self employed people don't get to take holidays. (It's remarkable that he doesn't get the odd smack about the chops, isn't it. I am a shining example of self restraint.) I know LOADS of self employed people. Most of them take holidays. Surely it's possible if you just plan enough and slog through the tricky bit.
Anyway, I'm not quite at the finishing line but I reckon I can see it from here. And it is a sunny, gorgeous finish line.
If I make it, I promise to send you a post card!

Quick update - I did it! I'm so immensely relieved and a bit giddy with excitement.

Thursday, 10 March 2011

Sick days

How on earth do other self-employed people manage when they are poorly?

I feel rubbish. My throat feels like someone's been at it with a cheese grater, it hurts when I breathe, never mind when I talk. My chest is sore from coughing, my eyes are gritty and I am so tired I could collapse.

However, it's a work day. So I dragged myself through yesterday to get the biggest order of the week done and I've baked for 6 hours today. My teeth are gritted, I'm counting down the minutes to being finished but I am trudging through it. I've not been at my best for weeks (months?) now and although this is just a minor ailment, it feels enough to push me near breaking point.

I'm lucky it's not a stomach bug, or I'd be forbidden to handle food for 48 hours after the symptoms stopped and I can't afford to stop for that long.

So, how do self-employed people handle sick days? With contracts to fill and inflexible deadlines, we can't pull a sicky and spend the day in bed. If we don't do the work it doesn't get done, and if the work isn't done we don't have a business after all.

Is it all about pushing through regardless? Taking lots of medication? Chugging coffee and coke to keep alert just long enough to get the work done? If there is a secret to it, I'd love to know.

Saturday, 5 March 2011

Learning from my mistakes

I really like Meet The Robinsons. It's one of Disney's less well regarded movies but for several reasons I'm very fond of it. One is that it was the brand new film when we were in Disney World last time and a tiny toddler Miss B was transfixed by the character of Lewis who was meeting kids. Another is because it talks about how you learn from failures. And WOW I've had plenty of learning opportunities lately.

Here are some of the lessons I've learnt:
  • Do not bake when overtired. I've messed up 2 chocolate ginger cakes (same batch) and a chocolate malteser cake in the past few days. I had assumed I could bake them with my eyes closed by now but it turns out that when staggeringly tired I forget raising agents or miscalculated when scaling recipes up or down.
  • Do the accounts every month, not every 6 months. This ought to be a no-brainer but as work, builders, decorating and general family stuff ate up all available hours I got dreadfully behind. It's a tedious process catching up that much and it's possible I've forgotten some cash purchases so am not accurately reflecting my true earnings. I also hadn't realised I was owed £300! That's been paid now, I believe - I can check on Monday (Nice surprise though!)
  • It is not a good idea to experiment with recipes or new techniques when overtired (are you sensing a theme?) To use up one of those wrecked cakes I did some experimenting. The same bleary-eyed hard-of-thinking befuddled state of mind that caused me to mess up a cake in the first place pretty much ensured the experiment was a disaster
  • Green and Black's white chocolate does not melt to a thin enough consistency to make a good dipping coating. Adding butter to thin it curdles it, adding a tiny splash of milk makes to go a horrible colour. I think cheaper chocolate might be worth a go.
  • It is OK to say no to commissions. If I am overtired (ha!) or over-committed (double ha!) it could be the smart move to turn down some work, whatever Mark says. (Mark is a keen fan of Always Accept Work but as I am the one working myself into something of a stupor, I have decided not to take his advice.)
  • If a customer changes the rules at the last minute it is OK to say No to the whole job. I'd accepted a job for a Sunday which, on the Wednesday before, was changed to a "I need to collect it tonight and forgot to tell you." I was already baking 14 batches of cakes and cookies that day and it was demented getting a celebration cake made as well. It was nice to satisfy the customer and she's a lovely woman but I pushed myself to tears of fatigue getting it done. Not smart.
  • I need to account for my time when costing things, and do so at a proper wage. Earning £5 a hour when I am an experienced, skilled professional is ridiculous. That's under the minimum wage.
    - as a self employed woman, does that mean I'm exploiting myself? probably!
  • It is good practice to ask for some detail about the person for whom a cake is intended if the customer has no design brief other than "make it nice." Having a selection of themes to get me started on a design is a big help.
  • I am not a lazy person. I think I am, because I hate exercise and am a messy slattern in some respect. However, my Mum pointed out that I work pretty much non-stop from waking up until 8 o'clock ish most nights, and that is not being lazy.
  • It is very important to keep my laptop calendar and my iPhone calendar synched. I nearly missed 2 appointments and did miss a talk at the school because the calendars weren't synched when I assumed they were both up to date.

See? Isn't that a lot of important stuff to have learnt? I think so. But then, I've not managed more than 5 hours sleep for most of the last month, so it's possible my judgement is impaired!
;-)

Wednesday, 19 January 2011

Happy 2nd Birthday

Cake Box turned 2 this weekend. Terrible Twos! As an experienced parent I know this is the point to expect tantrums, testing boundaries and heaps of creativity; so, pretty much the same old Cake Box.
To celebrate 2 years as a professional baker, I spent some of my hard-earned cash on a very posh handbag. I am not generally a designer handbags kind of woman but I really loved the bag as soon as I saw it. And what the hell - goodness knows I've earned it. I worked stupidly hard in November and December and my expected quiet month of January hasn't quite materialised.

It happens that I go away to London for the same weekend every year. Around about January 15th I go to Sadler's Wells to watch Matthew Bourne's latest ballet (Cinderella, and marvellous it was too!) and to have a little time to myself, browsing galleries, bookshops and coffee shops as well as having a prowl in the cake shops to see what's coming.

Two years ago, I had just had my meeting with the deli and agreed to start supplying them with cake after the weekend. I was giddy with excitement at actually supplying a shop! In addition to the cakes I brought her, the deli owner asked for pretty cupcakes so I spent part of the London weekend obsessively watching the people in Hummingbird ice their cupcakes using palette knives in the hopes I could manage something similar. Every cupcake took me 3 minutes of icing and re-icing to get right. Now I slam them out at a hell of a pace.

Last year I got some good ideas, including Rocky Road cupcakes that have been very successful with my customers. This year was similarly productive. I've spent all week having a go at recipes inspired by things I saw. I tried 3 different cakes while I was there. Primrose Bakery was as pretty as ever but the cake was stale again. How they get repeat business is a mystery, unless I am terribly unlucky. However, I chatted to the girl working there and got some helpful insights into what they do and what's successful for them. It was pretty much as I would have guessed, but it's nice having it confirmed.

Ellie's was much busier than last time. I expect this is because the owner has her own series on BBC2. The cupcakes are nice enough (scarily priced, but Covent Garden rents must be breathtaking).
Mark tells me I'd be a roaring success if I lived in Notting Hill - hobnobbing with media types and celebrities while I sell them my cakes, then having a shop, book deal and telly series. That's what happens in that there London, apparently. And the woman who nearly frogmarched me to the recording booth at the British Museum because of my "beautiful speaking voice " would no doubt agree.

Incidentally, I am not often embarrassed but that had me cringing. I think she mistook "loud and talkative" for "beautifully spoken," personally. However, it has been a fun thing to tease my pal Bon about, as she was the one I was talking with at the time and no one made her record her voice.
She would doubtless claim it is because she couldn't get a word in edgewise.

Anyway, I was inspired by what I saw to play about with rose cupcakes, berry crumble cupcakes and lime and coconut cupcakes. The deli will stock the first two in the next couple of weeks (woohoo!) and I am refining the third as I am not happy that it is quite what I want.

I do love a bit of inspiration.


Saturday, 13 November 2010

Best laid plans

I haven't made any mince pies. I'm a bit embarrassed to admit that. I got a last minute order for a complicated cake, the deli needed "one of everything" and I spent all Friday baking large and complicated celebration cakes for private customers.

My favourite of these orders was for 13 fancy cupcakes for a Bat Mitzvah. I thoroughly enjoyed making such pretty things and it gave me a chance to use the lovely laser cut wrappers I'd bought.

The actual order had been for 12, incidentally. But they were to go in a twirly cupcake stand and they hold 13 so i baked an extra one. I rang to deli to advise them. 20 minutes later there was a slightly panicky return phone call - "actually, we are loaning them our cupcake stand and we've just had a look at it - it hold 24! Whoops. Can we borrow yours?"

Personally I kind of like that they need 13; a Bat Mitzvah occurs when the girl is 13 years old, so it's a nice bit of symmetry. Shame to have to break into a second pack of those fancy cupcake wrapper, though.

The other 2 jobs on Friday were unusual at best - a joint cake for a 66 year old golf enthusiast and her 8 year old football-mad grandson, and an 80th birthday cake featuring crosswords
and jigsaws. I fretted about the latter particularly. However, the customers were pleased and it's all good practice.

Making little football boots out of icing was quite fun. Piping the letters on the crossword was quite neat too; the long straight lines of black had me scared to breathe while I did them, though.

I think I'd have enjoyed the job more had I not been so pushed for time. It was a lot to do in a day and I had to help out at the school disco in the middle of it all. I didn't sit down until nearly 10 p.m. and I'd started at 8 in the morning.

So, here I am, still got pastry in the fridge and not done a thing with it. "Get on with it woman!" I hear you cry. Well,maybe. But the deli rang with a catering order for 6 loaf cakes. I've not got enough loaf tins to do them all at once so once the first batch are cool I can get on with baking the second. When getting one of the first lot out of the oven I knocked the grill handle above it, which fell into the cake. So I'll need to bake that one again. I tried very hard not to swear.

To complicate matters further, it's Mark's birthday in tomorrow. Cards to get, presents to wrap and theoretically a cake to bake. He has gallantly said he'd like grill-handle-bashed apple cake. Accommodating fella, isn't he.

And today we gave the go-ahead to the loft conversion company. They will be starting in 7 to 10 days and the loft needs clearing by then. We're still finishing off the decorating in the little bedroom. Argh.

All of which begs the question, what am I doing blogging at a time like this?
Excellent question. I'd best get back to work.



Thursday, 11 November 2010

Feel the Fear...

There are some irrational fears I have. Driving a car, carpet sharks (they're real, I swear, they just disappear when the light comes on) and making pastry.

The lack of car driving is a fairly substantial stumbling block for some forms of business expansion. I believe there will come a point when the desire to drive for the business will be greater than my fear I will kill someone with a car and I will finally learn to do it. Or I'll earn enough to hire a driver.

Carpet sharks are unlikely to create a problem in a baking business.

Pastry... well, pastry is a different thing entirely. If I could do it with confidence I could expand my product range. It can't be that hard, loads of people manage it. Last year I swore I'd get the hang of pastry in 2010 and I'm swiftly running out of time.

You will no doubt be stunned to hear (yeah right) that when a client asked if I do mince pies I said, "Sure, no problem". I thought it would force me to pull my finger out and get down to it. Then I faffed about thinking about whether or not to buy a food processor which everyone says makes pastry easier - but how long would it take to recoup the cost? In the end I got a little trigger happy at John Lewis online, when buying the replacement dishwasher and ordered a cheap Kenwood model which was delivered yesterday.

Christmas is not nearly as far away as I would like so Finger-Pulling-Out day is clearly upon me.

I like to be thorough when I try something new. I have all my favourite baking books splayed around me and I am making their recipes for pastry one by one. Rachel Allen's shortcrust is resting in the fridge as I type, Nigella Lawson's mince pie pastry is weight out and chilling in the freezer before mixing as per her instructions. Personally, Nigella's emphasis on iced water,
chilled orange juice and frozen ingredients is rather freaking me out. I have warm hands and a hot kitchen and I'm trying not to feel doomed before I start.

Next will be Nigel Slater's recipe from Appetite, which is heavier on the butter than the others - sums Nigel up in a sentence, bless his delicious fattening soul. Hugh Fearnley-Whittingstall's
recipe uses 2 egg yolks and I expect will be too expensive for me to use commercially. Annie Bell favours the inclusion of ground almonds, Prue Leith is a fan of egg yolk but uses one to Hugh's two.

I'll let you know how I got on.

As for the business...
I guess the biggest change is in the number of hours I am working. I am definitely full time now. There's a happy balance between work for the Deli and the play centre - one is busiest on
pleasant days when people pop out for coffee whilst the other is heaving on rainy days when kids need a dry place to run around. I do marginally more work each week for the play centre and it's confined to one mad busy baking day. The Deli remains 3 deliveries a week.

Another change is in the number of private commissions I'm doing. I've put a few photos up of some recent ones. The Hello Kitty cake was a roaring success. I have concerns about using a copyrighted image and have contacted the copyright owner for advice but they took so long getting back to me (have yet to hear!) that I got on with it.

The cake with heather and white roses had me scratching my head for a while. The family has roots in Yorkshire and Scotland and wanted to represent both florally on the cake. It's the biggest cake I'd done (12 inch square). I found the madeira cake recipe x 1.5 was about right for each layer. I bottled out of doing my own white roses and bought some instead. The heather was a result of something Lesley said when I was fretting about modelling heather, "or maybe piping it would be better." Of course! Heather is a brown twiggy stalk with loads of tiny little round flowers in clusters, and I could definitely manage that in royal icing.

It took longer than I thought (doesn't it always) but I was pleased with the result. The client was absolutely thrilled, yay!
Oh, the lettering was white overpiped with a thin line of the heather colour. It looked much better on the cake than it looks in the photo!
The black and white cake was a rush job and they didn't want to spend too much. A parent from school needed a 40th birthday cake for 3 days to go with a black, white and silver themed party. I went all Mary Quant with circles and trimmed the base with black satin ribbon with a band of silver across the centre. I think it looks pretty effective.

Anyway, all this blogging is just an excuse not to make that pastry. Best get on with it!

Sunday, 30 May 2010

In The Merry Merry Month of May

Sorry it's been a month since I last wittered on at you all. I've been rather busy. May's not been entirely merry*, but it's had its good points.

I did my first wedding order, which was for cupcakes. Don't they look pretty? Perhaps individually placing each silver dragee along the spiral is a little fiddly, but I think it gives a lovely result.
My second wedding order went a bit wrong. The bride has called it off, so I have sent her mum a refund, minus the money I'd already spent on things for the order. It's a shame, as I was quite excited about doing it but heck, I'm not the one having the big emotional crisis.

I got that contract with a new outlet, and I started supplying them this weekend. I did the planned tasting session for both partners in the business and it went very well. But heck, why wouldn't it? What's not to like about someone offering you several different cakes and cookies with a nice cup or coffee and tea on a busy morning. We settled on what they'd start with and I gave them some advice about storage of the cakes to prolong shelf life and manage their stock. The longer the cakes and cookies keep fresh and look good, the better. Stale cake is somehow more depressing than no cake at all.

I'm not quite sure how much work it will mean - like my work with the deli, there will no doubt be a settling in period. However, I set my terms out clearly with regards to collection versus delivery and the notice I require. It feels good to have agreed this stuff up front.

I had my lovely weekend away in early May. It was fab to see my very lovely pals Laura and Alison again and the Gifted Children's May Ball gig was absolutely ace. Almost all of my science crushes were there, and most of my comedian crushes too so it was pretty much perfect. I really wish my pal Rach could have joined us, though; she would have loved it. Marcus Brigstock and Tim Minchin in one evening... on second thoughts it might have been too much for her and she'd have swooned. I wasn't wearing shoes suitable for carrying swooning mates.

I had some baking related adventures too. I took a cake to Absolute Radio for Dave Gorman. He does a bit in his stand up routine about never eating carrot cake again. I'd talked to him after the gig and he said "convince me I'm wrong, send me a cake." It was a lot more eccentric a thing to do when I was carrying a cake through London and knocking on the radio station door than it seemed in my kitchen, but what the hell. His producer and production assistant came to meet me and were really lovely. I saw Frank Skinner. He said Hi! Coo.
And the next day Dave and his co presenters Danielle and Martin mentioned it in the podcast (May 8th, at 33 minutes ish on the podcast, not that I'm obsessed or anything). They said it was "amazing cake, genuinely moist and delicious and lovely." I am all chuffed.

On the Saturday night I went to see Wicked, the musical, which was great fun. I met a Canadian woman there who wanted to learn to bake. We had a good chat and exchanged email addresses, and I am now helping her get started by email. It's fun. I get to be a mentor; how neat is that!

Then it was home again and back to work. As I've mentioned before, tastes change with the seasons. I've stopped offering chocolate gingerbread loaf until the autumn and needed to replace it with something more spring-like.

I've faffed about with a recipe and come up with a very nice elderflower cake that is currently selling well in the deli. I want to find an affordable berry cake recipe too, for summer. Some are just too expensive to be viable commercially, but I am confident I'll find something. I like the faffing.

Whoopie pies are selling well, too. They are as trendy as trendy can be right now, and although a bit of a faff to make are really delicious. I took some to the deli at the beginning of the month and they've been selling steadily ever since. I also got more positive comments from their inclusion May cake boxes than I've had for anything else ever. Evin the non-cake-eating deli owner loves them.

I truly hate their name, though. Whoopie pies. They are not pies. They do not fart when you sit on them. Still, what's in a name, as Juliet so naively asked. (Quite a lot, Julie my poppet, and if you'd picked a bloke with a different surname it would have been a longer play.)

I had another baking session with Z's Year 3 class this month as well. It was a bit, erm, interesting but that was the fault of the rubbish recipe and the teacher rather than the kids. The recipe was for chocolate chip muffins. The taste was bland, some parts of the recipe were pointless and messy and the flashes, bangs and burning smell coming from the staff room microwave was enough to give me nightmares. I won't bother typing of the recipe for you all because I promise you it was rubbish. 50g of melted chocolate and no cocoa between 12 muffins doesn't make a batter chocolatey, it makes it beige. Buying cheap nasty Asda Value bars of chocolate and asking the kids to bash it into chips rather than buying chocolate chips is also a mistake. A frustrating and messy one. Not one group managed to follow the recipe correctly, the teacher did not provide the correct implements and does not understand the difference between millilitres and grams, and I had a lot of rescuing to do to make sure all the kids got their 2 muffins.
Still, the muffins did rise impressively and the kids liked them. And that is the main thing.

The difficult parts of this month have been overwork, managing a poorly child, and being overtired. That the dishwasher packed in this weekend was pretty much the final straw, and Saturday found me sobbing like a toddler. I even regretted starting the business at all. However, a bit of sleep and a morning of doing nothing constructive whatsoever restored me to normality. Well, mostly, but enough to get by.

If I am going to continue making a go of this I do need to think carefully about how much work I take on, how to juggle family and work life and possibly stop doing other external stuff like volunteering. So obviously I'm doing another book swap party fundraiser this year and have offered some help to Cubs. And the school summer fair. Argh. However, I've partially opted out of my book groups until I've got a little more time and I'm looking at ways of managing the household more effectively. And I'm thinking about turning down a cake request that i think will be a pain to do and will mess up part of next weekend for insufficient financial reward. Just because I can do something doesn't mean I have to. That's the joy of self employment.

*That's a Stephen Foster song, by the way - In The Merry Merry Month of May. He wrote that in 1862. Why my head is cluttered with such stuff I do not know, but there you are.

Friday, 30 April 2010

Happy days

Friday was in all respects A Good Day.

Well, maybe not the part with the torrential downpour as I fetched the kids from school or the messy kitchen and the laundry I'm ignoring, but let's not sweat the small stuff.

It was Number 1 Son's birthday. He was delighted with and appreciative of his presents, he was very sweet with his siblings about the cards they'd made him. It was one of those lovely family moments when the kids are being gorgeous to one another and everyone is happy.

I sent him off to school with M&M cookies to share with his class. It was his specific request, and a pretty good choice. They are really tasty and stupidly easy - people dropping in for coffee when I'm baking a batch always comment on how quick they are to make. The recipe is based on the chocolate chip cookie recipe in the River Cottage Family Cookbook, which I will harp on about until you've all bought it.

melt 125g butter
stir in 100g granulated sugar (or caster if that's what you have in)
and 75g soft brown sugar,
then 1 egg
and a generous splash of vanilla extract.
Sift 150g plain flour and
1/2 tsp baking powder into the mixture.
Stir in 100g of chocolate M&Ms (much better than Smarties - they keep their colour when baked and they're not from Nestle)

Use a tablespoon to dollop the sloppy batter onto baking sheets and bake in a preheated oven at 190 degrees Celsius (ish) for 8 to 10 minutes. Cool on the baking sheet for a few minutes before transferring to wire racks to cool properly.

We get about 20 to 25 cookies from this. They keep for a good week in a tin, theoretically, although they are very moreish and tend to... erm... mysteriously evaporate in my kitchen.

Luke reports his class was very pleased. As they should be - I had the odd one for quality control purposes and they were very yummy.

On the way home from the morning school run I bumped into some of the very lovely parents of Luke's classmates who were heading up to the coffee shop. I had an extremely civilised hour drinking coffee and chatting with them. While I was there I received a phone call from someone starting a new business who was looking for a cake supplier.

Back at home I returned the call and am giving her a price list and suggestions that I think will suit her particular customers. We hope to meet up next week if possible to discuss my becoming her supplier. I am very excited about the possibility of a new outlet.

Next, I iced Luke's birthday cakes. I used the chocolate traybake recipe from the Annie Bell book (which again I highly recommend) and set about making LEGO blocks from a traybake. Luke owns more LEGO than LEGOland does, so I think I'm on to a winner.

I started by colouring sugarpaste in red, yellow and green - I meant to do blue but the colours I had weren't quite right, either navy or baby blue. I should get some royal blue for future use. Anyway, the green looked fine. Then it was time to get the cakes right.

LEGO is all about maths. If I didn't get each piece right in relation to the others, it wouldn't have looked right, so I got out my I measured a block of LEGO to get the proportions. I made the 8 block 23cm long by 11.5 cms wide, the 4 block 11.5 square and the 2 block 11.5 cm by 5.25cm. At those sizes, the little dimple things (what on earth are they called?) ought to be 3cm in diameter, so I fudged it with a cutter 2.5 mm across that I flattened a bit.

If I did it again, I'd smooth the edges on the dimple things a little better. I could do with a second cake smoother to help me do the corners slightly more crisply but on the whole I think it's pretty good. The birthday boy was very pleased indeed.

We all went to Pizza Express to celebrate. The waitress was lovely (we gave her some cake) and the kids behaved so nicely we were really proud of them. The whole evening was a pleasure.

This week it's all hands on deck. I'm doing my first order of wedding cupcakes and I'm putting together a tasting plate for the woman interested in my cakes. She's had the trade price list and seems perfectly happy, which all sounds pretty encouraging. And of course there's the usual deli orders, college work and a training day for the kids because of the election. Wish me luck!

Thursday, 22 April 2010

Spring has sprung

I've not blogged in nearly a month. Between the two and half weeks Easter hols with the kids, a few more baking jobs than usual and work in the garden, it's all been a bit of a blur.

I've used some of my college-taught skills in real, paid work - the best indication that it was a constructive use of my time and my fledgling business's money. I got a real kick out of modelling with marzipan at the end of last term, and it gave me the confidence to try making a garden cake for a 70th birthday.

I covered the cake with white sugarpaste over the marzipan. Next, I cut a circle out of the top of it and inserted a circle of green sugarpaste as a lawn, and cut a wiggly corner out for the vegetable patch.


I used sugarpaste to make the cauliflowers and orange carrot bases, with marzipan coloured green for the leaves and carrot tops. The terracotta pot was sugarpaste too. The picnic blanket, trowel, book and champagne bottle were all marzipan. I dipped the top of the champagne bottle in edible glue, then in very fine gold powder (edible, of course) to get the foil effect. The trowel was an absolute pig to get right. I gave it about 4 coats of silver paint, which was sticky horrible stuff and ruined one of my nice brushes. I don't think I'll try that again!


The soil was demerera sugar over a thin layer of royal icing to hold it in place. I used royal icing to pipe the foliage using two shades of green and 3 different sized leaf tubes in an effort to get a nice lush effect. The flowers were sugarpaste in yellow and peach, carried across as a detail on the picnic blanket to make it all fit together nicely. The base of the cake was edged in yellow satin ribbon.

On the whole I'm very pleased with it. I know that damned number 7 looks like a number 1 so everyone said "it's for a 10 year old?" But it's the only number 7 I had and I totally suck at piping. But in the main, it's a pretty cool cake.

I also did bags of heart cookies as party favours for a 50th anniversary. I printed the names and date of the wedding on parchment and cut it into labels. I tied up the bags and labels with pink gingham ribbon, and they did look just gorgeous. I think I'll do something similar for the next party we have. The customer was delighted.

The third job this month - apart from the cake boxes and the deli cakes, of course - was a 1st birthday party cake and 48 mini cakes. The party was in lieu of a naming or christening, and the customer wanted pretty pastels and a Number 1 on the cake.

I basically did a version of B's birthday cake, but with flowers I'd piped myself. I used an edible marker pen to add a little detail to the pink butterfly at the front of the cake and edged the base of the cake with tiny lilac fondant flowers.

The mini cakes were in the same colours - lilac, lemon yellow and pink - and some had the same flowers or butterflies on to carry the theme across. The rest had sprinkles in the appropriate colours. I do so with I'd thought to take photos of the minis in their boxes; they looked just gorgeous and really set off the large cake beautifully.

The customer was utterly delighted. She texted me after the party to say the cakes were a triumph and she'd been tempted to pretend she'd made them herself. I'm so pleased it went well.

I'm getting a bit over-ambitious with thoughts for L's birthday next week, and my first wedding cupcake order looms.

Saturday, 20 March 2010

Horses for courses

I criticised Nigella's roll out cookie dough here last time. I find the dough is either too stiff from the fridge or too sticky in the warm kitchen and that Goldilocks time frame of Just Right lasts about 2 minutes. Rebecca disagrees - her kitchen is pretty darned cold and the dough works just fine there.

A few weeks back I gave a link to the Red Velvet cake I use - of the 3 or 4 I've tried, it's the recipe that works best for me although I use a different icing and do half the recipe. Andrew gave it a go and it was a disaster (it really was - I saw it!) When i gave them a wedge of Red Velvet, Jude said it was her family's favourite cake, Liz says hers didn't like it much.

Zach loves the muesli bars. Sair and Cath love the muesli bars. Emma says they are the nicest thing she's had. Michelle thinks they are horrid.

I try pretty hard to make as many people happy with my cakes as possible, obviously. It wouldn't be much of a business if I didn't. But in the past couple of weeks I've noticed how tricky that can get. I need to taste things myself, get Mark to taste them (he's more discerning, which is a nicer way of saying he's more likely to criticise) and have to get 4 or 5 other people's opinions or I end up with a pretty skewed product range.

I've made a mental list of who is a reliable source of tasting. Rebecca's family hate fruit in cake, as do Michelle's, and are keen fans of chocolate cake as long as it doesn't look like chocolate malteser cake. If it does look like chocolate malteser cake, if better be the real thing or they will be disappointed.
Sarah F's family like to try pretty much all kinds of cake but Sarah doesn't like apple or banana. Claire H's kids always have interesting points of view and don't always go for the obvious choices. Lisa and her family are keen to try any and everything and will rank them in preference, which was very useful when I was sorting out apple cakes. SJ loves cheesecakes. Val doesn't like sugar at all.

An added complication is that my palette is changing a bit. I'm not keen on the taste of royal icing (overexposure, I expect) and I'd rather eat a vat of buttercream icing than a tablespoon of sugarpaste. I am definitely keen on less sugar than I used to be. I spend so much time breathing in icing sugar as I sift and mix that I prefer the less sugary things. However, my two biggest selling items are both very sweet indeed. Butter, on the other hand... There's never too much butter, a perspective that Mark and Val both dispute.

So here I am, juggling feedback and tasting notes, suggestions and recipes. At some point I just have to go with what I think works.
You can't please all of the people all of the time etc. The joy of self-employment is that, on the whole, you can please yourself.

Saturday, 5 December 2009

Bravado

"Sure, no problem."

I really shouldn't say these words. They are at the heart of several successful cake ranges I do, but it does send me into a right panic while I try to work out how to do whatever it is I blithely agreed to.

For example -

"I bet your scones are great, Jay - can you bring me some to try next week?" "Sure, no problem." Had I ever baked a scone in my life? No, reader, I had not. Nary a one. Cue a mad week of trialling everyone's scone recipes, taking them to the schoolyard and getting votes for the best, and then presenting the winner to my client. It is a damned fine scone recipe.

Early January - "What i really fancy are those cupcakes in pastel colours with that nice swirly icing that you see in London - can you bring me some next week to look at?" "Sure, no problem." Yikes - icing in a pretty way. I sucked at that. I swear to god it took me 5 minutes per cupcake to get that icing right. Nearly one year on, I blast through them in no time.

February - the birthday cake order that I thought was a plain buttercream vanilla sponge cake order turned out to be fondant with a dinosaur on it. "Oh, right. OK, no problem. "Argh! I made a total pig's ear out of it, covered the bad bit with frilly icing, and put the child's name on to distract from the rather, erm, rustic look. Tasted fabulous, though, and the client was very happy. I've offered her a discount this year if she wants another cake, to make up for being my guinea pig last year. I'm much better now...

Then, in the early autumn, a very nice woman said "Do you do Christmas cakes, Jay? I'd like to order a little one, if they aren't too expensive." "Sure, no problem," said Ms Never-Made-Fruit-Cake-But-How-Hard-Can-It-Be. That was a very expensive learning curve, but I am churning out lovely wee cakes at a terrific rate now.

"Can I get a 10 inch square sponge cake with piping on it and maybe some flowers?" "sure, no problem." So, mad dash to Harrogate to get the tins in Lakeland, and I am still working on the piping and the flowers. And I need to do a trial run of how big a vanilla sponge mix it takes to make a 10 square. I'm putting my faith in maths. An 8 inch round tin has an area of 50 square inches or thereabouts, so in theory the same depth of cake in a 10 inch square would need double quantities because it's 100 square inches.

Fingers crossed.

On the whole, my confidence in my ability to solve the problem before I need to deliver the cake has put me in good stead. I am now good at all sorts of cakes and baked goods I'd never tried before and my confidence has grown enormously. I still turn down my major area of fear (pastry) but i am determined to tackle that over the next fortnight by making my own mince pies. I made my first ever batch of mincemeat today, in preparation.

And this weekend I am making Key Lime Pie, in preparation for an order at New Year. It's in the oven now. The batter tasted lovely but I am fairly sure it will be one of those bothersome collapsing cakes.
I may be in for a very limey few weeks.

Monday, 9 November 2009

Sugar and Spice

Here I am, elbow deep in butter and sugar and in dire need of a sit down and a cuppa. Where's my butler when I need him?

Lacking domestic staff, I thought I'd blog about my day.

Today has been a brainstorming and trialling day. I did a mad dash to Harrogate to buy stuff at Lakeland (I can't possibly bake without their wonderful reusable baking sheets) and then zoomed home to pick up Miss B from Nursery.

I spent the drive thinking about all the flavours and foods that feel Christmas-y. Not the turkey/goose/roast spuds/sprouts sort of thing, obviously, as that's no use to a cake maker. Especially a vegetarian one. But you know, all those lovely smells that make you want to trim a tree and wrap presents.
So far I have -
Cinnamon, ginger, cloves, nutmeg, chocolate, cranberries, oranges, chestnuts, fruit cake, brandy, mincemeat, Toblerones, Terry's Chocolate Oranges, walnuts, gingerbread and mulled wine.
If you think of any others, please tell me. I'm after all the inspiration I can get.

I decided that the idea to let people know I am recipe testing and offer selection boxes of assorted cake and cookie samples for a five would be a good way forward. i sent out a mass text, hoping for at least 5 responses to help cover the ingredient costs. I got 13. Coo.

I'm fiddling around with recipes old and new to come up with a winter range that fits in with those sort of flavours. I'm making a shocking mess, using stupidly huge quantities of eggs and lovely Green and Blacks cocoa but I'm having a lovely time and the house smells divine.

The first success is chocolate orange cake. I'm going to look at the price of Terry's Chocolate Oranges because I think the cake would look great with a some segments arranged on top. It's a good recipe, it's commercially viable and I think it is delicious.

I tried it in my new divided cake tin, making 4 little 6x6 cakes. It cooked in only 25 minutes and makes two lovely mini layer cakes.

Next - chocolate chilli cake. I've not done so well at the first attempt. Knowing how much I love chilli, I played it cautious so as not to overwhelm other people. Too cautious, as it turns out - you can't really tell it's there. Still a very nice chocolate cake, though. I'll try again with another version tomorrow.

Chocolate Orange Cake mark II came from an online search. It looks more like the kind of cake I'd make an serve to SJ and Rich when they came for dinner than something from a cafe. No icing as yet, and I rather like the idea of it without. However, that has retail implications; the cake will go stale quicker if its uncovered. I really like the look of it. I haven't tasted it but I've already decided I'm not going to do it commercially unless it is unbelievably lovely. Boiling the orange for half and hour and blitzing it was a right faff and adds a lot to the energy cost of the cake.

Then I moved onto cookies. C is for Cookie, you know.

Cookie number one was a spiced snickerdoodle from Rachel Allen. It's a small, domed biscuit that was terrific fun to make.

Here's the recipe:
Cream 125g of butter until soft.
Add 110g caster sugar and beat until light and fluffy.
Beat in
  • 2 eggs
  • 1tsp vanilla extract.

Sift in

  • 250g plain flour,
  • 1/2 tsp freshly grated nutmeg and
  • 3/4 tsp baking powder

Gently mix until you have a soft dough. Form into walnut sized balls.

Here comes the fun bit. In a small bowl or ramekin, mix a dessertspoon each of
  • caster sugar and
  • cinnamon.

Drop each ball into the ramekin and swirl it around to coat it completely. Pop them on a baking tray and flatten them a bit. Bake at 180 degrees for 15 minutes. Leave them to cool on the baking tray for a few minutes, then transfer them to cooling racks to cool down completely.

They turned out well. Mine were about 40g each, so I got 22 of them I think. (I can't check, as they were very popular and the kids have scoffed a fair few.)

Then I decided to try some butter cookies with orange zest and cranberries. They worked treat. i was tempted to coat them in chocolate but I think it's gilding the lily a bit. Actually, I think it reduces the shelf life, adds cost, makes a mess if they are stored in a warm room and the cookies are delicious without them, so there we are. Definitely a crowd-pleaser here.

Cookie 3 - Bah, humbug. I make chocolate chip cookies using Hummingbird's recipe and to be frank, it's not all that impressive. Hugh Fearnley-Whittingstall's chocolate chip recipes are streets better. My hope was that, having successfully made the basic recipe, I could play about with it and tinker to get a lovely christmas-y cookie. I don't think I'll bother. They are large, very flat an quite gooey cookies but they just lack a depth of flavour or a really good mouthfeel. The kids liked them but both M and I were unimpressed.

Maybe I'll revert to Hugh's lovely recipes tomorrow. For tonight I have chocolate orange icing to make and a rather intimidating washing up pile.
I may be some time...

Sunday, 8 November 2009

Recipe Testing

Recipe testing is a bumpy business.

I love it because I like to try new recipes, I enjoy a change from the things I bake most days, and it's exciting when it all works beautifully. I hate it when I'm on version 9 of a slightly tweaked recipe and it's still not quite right, or becomes too expensive to be commercially viable, and my kitchen is a mess and I've run out of time and energy and I still have work to do.

Also, there's the question of what to do with all those test cakes. If we ate them all we'd be sick. I often make up plates of assorted test batches and take them to my neighbours. Well, my nice neighbours. I bypass any grumpy ones. My pal Lisa, who lives around the corner, is a BIG fan of this habit because she gets a lot of cake this way.

I also take some up to the staff at the deli. Partly it gives me some feedback on the success or otherwise of the cakes, but mostly it's just nice to do because they are so chuffed.

It would be nice to sell some of them - maybe half a cake per batch - to recoup some of the ingredients cost. I bet if I scheduled a test week and told people I'd have boxes of mixed cakes and cookies for sale that week, I'd get some takers. My pal Rebecca always says she'd buy any "spare" cake (can you believe I live in a world that has spare cake? Me neither!) but I feel a little funny putting her on the spot. (My inability to ask for money is a right pain when it comes to being self employed, I can tell you.)

Anyway, this week it's all about Christmassy things. I'm trialling spiced cupcakes, Christmas cakes, mincemeat, Christmassy cookies and all things Yuletide. I've been humming Christmas sons to myself while chopping stem ginger and grating nutmeg. I LOVE nutmeg.

I am on a steep learning curve with the fruit cakes - they just behave so darned differently to normal cake - but I am learning something new at each go. Also, Mark and I are rather enjoying scoffing the results that are a little to rough'n'ready to give away. I'd better get good fast, as I've some orders already. Ah well, fortune favours the bold.

The cupcakes show promise, although getting them to a good commercial price is a little tricky. I'm having fun with the icing - I think a cream cheese icing made with the ginger syrup and cinnamon is the right way to go. Sweet but with a lovely spice flavour. Mark finds it a bit too sweet for him but I think it's delicious. I am still trialling a bunch of recipes for the cupcakes themselves - I'm confident I can crack it this week, if everyone one is well and I've no further delays.

It must be said that is a BIG if.

Edited to add -

Woo hoo! I think I've cracked it. I've found a gorgeous spice cake recipe. Nice as cupcakes and extremely lovely indeed as a layer cake. The accompanying icing wasn't up to much, but my cream cheese icing (above) is gorgeous with it.

I must be on a roll - the packaging for the mini cupcakes looks a treat, too. If only the costs of decent packaging weren't so darned high. Ah well, the tiny cakes look lovely anyway.