Monday, 27 September 2010

Link-y post

Here are some links to Good Things -

  • the lovely plum cake - which is dead easy as well as delicious, so what's not to like?
  • my talented friend Jo's blog about her sewing projects (and life in general)
  • Nic's exciting blog about her plans to travel the UK learning about becoming a smallholder
  • A shop I like to browse for baking things
  • Read It Swap It, a great idea; swap your old books for something new to read
  • a very lovely yarn shop run by friendly and helpful people
I'm assuming you all have iPlayer in your favourites bar already, so i won't bother with that other than to say having Radio 4 on iPlayer is one of the greatest inventions of the 21st century.

Thursday, 23 September 2010

Back to school

Just a quick one this time. The kids are settling into school with the usual ups and downs, gardening projects and household stuff grind ever onwards. I am starting to wonder where all this Free Time I was promised has got to - despite a week of all three kids in full time school I seem to have dashed trying desperately to cram all the work into the available hours.

There's been a real shift in my workload and in my working days. The soft play centre wants to try having all their weekly cake done on one day, which turns Wednesday from my day off to my busiest day. The Deli has been really quiet, and orders are down by about a third. I got in touch to chat about it; if there was a problem with the quality or appeal of my cakes, i needed to address it immediately. However, it's been a drop in sales across all product ranges and apparently lots of other retail outlets are finding a similar drop.

I guess that credit crunch is still, erm, crunching. (What is the correct verb for a credit crunch? Answers on a postcard...)

I'm getting quite a few requests for birthday cakes by word of mouth or from my association with the play centre. I've got a busy couple of weekends lined up with them. This is great for the business but not much good for helping me get my raised beds finished in time to plant the spring bulbs.

College restarted. It's lovely to see everyone again but 3 hours for swearing at royal icing and blocked piping tubes made me feel like we'd never left. I love what we learn to do but the process is often rather fraught with cussing and stomping off for emergency caffeine rations. Which is counterproductive, of course, as what is really needed is a steady hand. Steady hands after a full day or work and kid-wrangling are rare enough. Caffeine fuelled steady hands are rarer still.

What I really ought to be doing is promoting the relaunch of the cake box scheme. It is planned work at retail profit margins, it's quite labour intensive but it's worth it. However, the thought of selling makes my toes curl. I might just put it off a little bit longer...

Friday, 10 September 2010

Coming over all Keats-like

Here we are in Autumn and I'm feeling very Ode To Autumn- 'season of mists and mellow fruitfulness' and all that sort of thing. (A-Level Eng Lit lingers in the brain somewhat)

Still worshipping the twin gods of Seasonality and Local Produce, I've been dabbling with more recipes. I can get away with lemon and raspberry cake for another few weeks because my own raspberries are only just coming out. However, the Big News in the garden at the moment is the plethora of plums (what a nice bit of alliteration). I've made 6 jars of plum jam and we still have a good crop on the trees. So, plum cake it is.

I've tested 3 recipes so far. One of them was horrid - claggy and pointless. One was not bad but had no longevity and the taste didn't really wow me. It was essentially a vanilla sponge with halved plums on top. The other - the first one I tried - is lovely. It's full of chopped plums, sultanas and cinnamon and it tastes only just sweet enough. For the moment I can use my own plums too (if Z and I don't eat them all first) so I get the double glow of using things from the garden and being in touch with the tastes of the season.

As always, I get other people's verdicts too. I sliced it up and took it to the playground at school pick-up time. It was enthusiastically received. In fact, my lovely mate Julie only waited until she'd got back to her house before texting me an order for it for the next day. The deli is keen as well. The cake did quite well in on practical issues, too. I wrapped a large slice and put it in a tin, and put another slice in the freezer. The frozen slice was pretty good and the fresh slice kept a decent texture for 3 or 4 days before feeling a bit stale. That makes it a goer - Hurray!

Apples are also coming into season again, which means Riet's apple cake is back on the menu. I've rather missed it. I'll do a dummy run before I start supplying the shop with it but I expect to be selling it within the month.

Tuesday, 3 August 2010

Balancing act

The summer holidays are well underway. The weather is a little ropey and as a result the soft play centre is incredibly busy; if they are, so am I. With M down south a fair bit, L enrolled on a film making project in the city centre, all three kids wanting heaps of fun and me having a fair whack of work ahead, some delicate balancing of time and energy is needed.

This is one of the few holidays I've dreaded. The other one was the year M told me the week before the summer holidays started that he would be working away the entire time. Other than that, I LOVE the holidays and resent the return of school terms when school gets the best of my kids and I get the tired and grumpy bits at either end of the day. So, a fairly new experience for me to look at the holidays and think, "How am I going to manage it all?!"

After a stint of being all in a tizz, I thought about it logically. Around my work commitments I have Monday mid morning to mid afternoon free, same again Tuesday. Wednesday I'm free from 9 through til Thursday lunchtime, and I'm free from Friday afternoon until Sunday afternoon. This means we can have short activities or outings on Monday, Tuesday and Friday, and we can have full days out on Wednesdays. Other than that the kids can play here or at friends' houses. That's not half bad. They can have a really nice summer that way, even if it isn't the overnight trips hither and yon they are used to.

So, what could we do that wasn't too expensive, too tiring (for me, if I've got to come home and work at the end of the trip), was fun for all 3 of them and didn't involve needing a car? A mix of stuff at home and trips out, and if we can swing a London trip while M's down south, all the better.

We thought about things we liked to do and wrote our ideas on slips of paper which we put into 2 jars - Home and Out. At the start of the week we pick 6 or 7 slips out and stick them on a list, then we work out which days that week it would be best to do them. Here's our list for this week:
Science experiment
Library
Play on the Wii
Bake
Swimming
Go to the park
Board Games

We went to the park yesterday, then they played on the Wii while I worked. Today is the Library then swimming. Wednesday looks good for baking and doing a science experiment. Other choices for the holidays include having a sleepover, going to the museum, watching a DVD, a family hike and an arts and crafts day.

On the whole I think it will work out well. The kids all made suggestions (although I vetoed several of L's, which involved spending lots or having a car. The boy aims high.) They love choosing things from the jars and keep going over to check the week's list.

Their enthusiasm for it is a great relief to me. I had a sizeable amount of guilt because I am working while also looking after them. Until now they've had train trips to York and Halifax, overnight visits to friends pretty much all over the UK, 3 or 4 days each summer staying with M near London, trips to the zoo... a pretty good time of it, on reflection. I just can't provide that now because of my work commitments and I was feeling guilty for denying them all those lovely things.

On the work front I have a small wedding to do cupcakes for, a christening cake possible in a few weeks, heaps of regular work and some new recipes to try. I did promise I'd get to grips with pastry this year and I've totally failed to do that, and I need to look into packaging and couriers in the coming months with a view to mail order cake. But mostly my plan is to just get through the necessary work as best I can while the kids are off and leave all the optional stuff for when they are back at school and I'm not wasting valuable playtime.

I hope everyone is having a lovely summer,
J x

Monday, 26 July 2010

Time for cake

It occurred to me that I've been a bit slack in posting recipes. I realised this today, staying at Mum and Dad's house. I wanted to bake soda bread and make butter with B and her cousins while Z was mountaineering with his dad. I couldn't remember the quantities so I googled my own blog on Mum and Dad's laptop to look it up (Baking For Beginners Part 2). Googling one's own blog might be the height of onanism, but I honestly was just after the recipe.

Anyway, I had a look at what else I'd posted so I could make some other bits and pieces and it struck me I ought to have some more things up here. So, here are the bookends of my baking career -

The First Cake I Baked
(insert fanfare)
When people ask me about how I got into baking as a career they ask if I'm professionally trained or if I've just always baked. I usually answer, "I didn't bake before I had kids." This is not strictly true. I baked every Sunday morning for about 3 years, and I always baked the same thing - a loaf of banana bread. I'd take slices of it into work with me when I was working in the Call Centre - godawful job and no place for a grown up - and on Wednesday, the last day it would be still nice to eat, I'd bring the rest of it in to share with the people I worked with. It's easy and it's fast to mix up. It is also the only recipe I know in ounces because that gives it a 2, 2, 4, 6, 8 rhythm that is easy to remember.

2 (eggs) 2 (bananas) 4 (ounces butter) 6 (ounces brown sugar) 8 (ounces self raising flour)

See? Easy peasy.

Beat the butter and sugar until light. Mash overripe bananas and tip them in, along with the eggs. Mix well. Sift in the flour and combine well. Pop it into a lined loaf tin and bake at 180 for about an hour (or until a skewer comes out clean). You may need to cover it loosely with foil for the last 15 minutes to stop it browning too much.

You can add nuts, chocolate chops, sultanas, anything you like. It's best left to cool totally before slicing; otherwise you risk breaking it. Lovely spread thinly with butter. Oh, and ace for picnics because it's fairly robust, a compact shape that won't get too bashed and it's easy to have whopping thick slices or thin delicate slices depending on how many picnickers you are trying to eek it out for.

My Most Recent Cake
(insert double fanfare)
Raspberry and Lemon Cake

Sift together
225g self raising flour
175g caster sugar
1 tsp baking powder
Stir in
75g ground almonds
zest of a lemon
In a large jug, mix together
250g plain yoghurt
3 eggs
150ml vegetable or sunflower oil
and pour it into the dry mix. Stir until combined, then carefully fold in
150g frozen raspberries

Bake at 170 degrees for about 70 minutes - keep checking after 50 mins and cover as necessary. I like it in a 23 cm round springform tin but a 20cm square tin would also do.

When cooked, leave the cake to cool a moment while you make the glaze.
100g sugar
30-50ml water
juice of that lemon
Simmer in a saucepan until its volume has reduced by at least half. Poke holes in the cake and pour the glaze over it. Leave it to absorb before you remove it from the tin.

So there you go - where I started and where I'm at now. I hope you find something you like.

I'm off to bake with giggly small people. Wish me luck!

Friday, 16 July 2010

Taking Stock

Somehow these past few weeks have got away from me. There I was thinking the summer was months away, and it turns out the kids break up from school next week.

The glorious heat and sunshine of June gave me a bit of a break. Orders from the soft play centre dropped like a stone - who wouldn't rather be in the park in such weather - and the deli orders dwindled. Hot weather isn't cake weather. It's weather for ice creams, bowls of strawberries, long cool drinks with straws and parasols in.

As well as working in the garden and having some super days out with the kids, I used the time to take stock a little. I've done my accounts and have a clearer view of what is working and what isn't. I also know precisely how little money I've made, which sent me into rather a bad mood for a bit. It's one thing having a rough idea. It's another thing entirely to see exactly how much has come in and - more depressingly - gone out during the 18 months I've been Cake Boxing.

I need to keep looking for ways to make the business more profitable. If your target is to achieve minimum wage pretty steadily and you can't even manage that, there is something askew in the business model.

On the plus side, I've had loads of work from a variety of sources. The cake box scheme was enthusiastically received and people have asked that I tell them when it's starting up again. The birthday cake and cupcake orders are picking up from referrals and word of mouth. Now that the weather's less clement the play centre is heaving and they are selling stonking amounts of my cakes and cookies. My seasonal cakes and new ranges at the deli have been very successful too.

Speaking of seasonal, I've spent a week faffing about with raspberry and lemon cake ideas and I think I've got a winner now. It's not very sweet despite a fair whack of sugar; raspberries can be quite tart. I have to use frozen berries because fresh ones vary so much in price and in quality. That's rather a shame and if I were baking just for the family I'd stick to fresh. Still, it's a nice balance of flavours, a good moist texture and should also have a pretty good shelf life (important for the deli!) and I am rather proud of it.

On the home front our lives are going through some changes over the next couple of months. I'll be interested to see how they all pan out. The Big Lad, all 11 years of him (eek!) is off to Scotland camping with Scouts for a week and will be starting high school at the end of the summer. The Divine Miss B starts school and already wears her new uniform most days out of sheer excitement. Z's the only one whose life carries on as normal, moving up a year in school.

For the first time in 11 1/2 years I will be finished with toddler groups, NCT groups, CBeebies and daytime childcare. From 9:15 to 3:10 I will be left to my own devices - well, from October anyway, as B is part time for the first little while. I'd like to get all dreamy at the prospect of some free time but in fact I've already crammed my days with work until at least Christmas.

Hmm - a rather bitty blog post this time, isn't it? Sorry. I'd like to revise, rewrite and refine it to make it a better read. However, the number of half-finished blog posts I've got cluttering the place up ought to teach me to post this one now before it joins the others in the Land Of Unfinished Blather never destined to see light of day. So that's what I'll do and you'll have to tolerate my ill-formed ramblings as they stand.

Have a lovely summer,
J x

Sunday, 30 May 2010

In The Merry Merry Month of May

Sorry it's been a month since I last wittered on at you all. I've been rather busy. May's not been entirely merry*, but it's had its good points.

I did my first wedding order, which was for cupcakes. Don't they look pretty? Perhaps individually placing each silver dragee along the spiral is a little fiddly, but I think it gives a lovely result.
My second wedding order went a bit wrong. The bride has called it off, so I have sent her mum a refund, minus the money I'd already spent on things for the order. It's a shame, as I was quite excited about doing it but heck, I'm not the one having the big emotional crisis.

I got that contract with a new outlet, and I started supplying them this weekend. I did the planned tasting session for both partners in the business and it went very well. But heck, why wouldn't it? What's not to like about someone offering you several different cakes and cookies with a nice cup or coffee and tea on a busy morning. We settled on what they'd start with and I gave them some advice about storage of the cakes to prolong shelf life and manage their stock. The longer the cakes and cookies keep fresh and look good, the better. Stale cake is somehow more depressing than no cake at all.

I'm not quite sure how much work it will mean - like my work with the deli, there will no doubt be a settling in period. However, I set my terms out clearly with regards to collection versus delivery and the notice I require. It feels good to have agreed this stuff up front.

I had my lovely weekend away in early May. It was fab to see my very lovely pals Laura and Alison again and the Gifted Children's May Ball gig was absolutely ace. Almost all of my science crushes were there, and most of my comedian crushes too so it was pretty much perfect. I really wish my pal Rach could have joined us, though; she would have loved it. Marcus Brigstock and Tim Minchin in one evening... on second thoughts it might have been too much for her and she'd have swooned. I wasn't wearing shoes suitable for carrying swooning mates.

I had some baking related adventures too. I took a cake to Absolute Radio for Dave Gorman. He does a bit in his stand up routine about never eating carrot cake again. I'd talked to him after the gig and he said "convince me I'm wrong, send me a cake." It was a lot more eccentric a thing to do when I was carrying a cake through London and knocking on the radio station door than it seemed in my kitchen, but what the hell. His producer and production assistant came to meet me and were really lovely. I saw Frank Skinner. He said Hi! Coo.
And the next day Dave and his co presenters Danielle and Martin mentioned it in the podcast (May 8th, at 33 minutes ish on the podcast, not that I'm obsessed or anything). They said it was "amazing cake, genuinely moist and delicious and lovely." I am all chuffed.

On the Saturday night I went to see Wicked, the musical, which was great fun. I met a Canadian woman there who wanted to learn to bake. We had a good chat and exchanged email addresses, and I am now helping her get started by email. It's fun. I get to be a mentor; how neat is that!

Then it was home again and back to work. As I've mentioned before, tastes change with the seasons. I've stopped offering chocolate gingerbread loaf until the autumn and needed to replace it with something more spring-like.

I've faffed about with a recipe and come up with a very nice elderflower cake that is currently selling well in the deli. I want to find an affordable berry cake recipe too, for summer. Some are just too expensive to be viable commercially, but I am confident I'll find something. I like the faffing.

Whoopie pies are selling well, too. They are as trendy as trendy can be right now, and although a bit of a faff to make are really delicious. I took some to the deli at the beginning of the month and they've been selling steadily ever since. I also got more positive comments from their inclusion May cake boxes than I've had for anything else ever. Evin the non-cake-eating deli owner loves them.

I truly hate their name, though. Whoopie pies. They are not pies. They do not fart when you sit on them. Still, what's in a name, as Juliet so naively asked. (Quite a lot, Julie my poppet, and if you'd picked a bloke with a different surname it would have been a longer play.)

I had another baking session with Z's Year 3 class this month as well. It was a bit, erm, interesting but that was the fault of the rubbish recipe and the teacher rather than the kids. The recipe was for chocolate chip muffins. The taste was bland, some parts of the recipe were pointless and messy and the flashes, bangs and burning smell coming from the staff room microwave was enough to give me nightmares. I won't bother typing of the recipe for you all because I promise you it was rubbish. 50g of melted chocolate and no cocoa between 12 muffins doesn't make a batter chocolatey, it makes it beige. Buying cheap nasty Asda Value bars of chocolate and asking the kids to bash it into chips rather than buying chocolate chips is also a mistake. A frustrating and messy one. Not one group managed to follow the recipe correctly, the teacher did not provide the correct implements and does not understand the difference between millilitres and grams, and I had a lot of rescuing to do to make sure all the kids got their 2 muffins.
Still, the muffins did rise impressively and the kids liked them. And that is the main thing.

The difficult parts of this month have been overwork, managing a poorly child, and being overtired. That the dishwasher packed in this weekend was pretty much the final straw, and Saturday found me sobbing like a toddler. I even regretted starting the business at all. However, a bit of sleep and a morning of doing nothing constructive whatsoever restored me to normality. Well, mostly, but enough to get by.

If I am going to continue making a go of this I do need to think carefully about how much work I take on, how to juggle family and work life and possibly stop doing other external stuff like volunteering. So obviously I'm doing another book swap party fundraiser this year and have offered some help to Cubs. And the school summer fair. Argh. However, I've partially opted out of my book groups until I've got a little more time and I'm looking at ways of managing the household more effectively. And I'm thinking about turning down a cake request that i think will be a pain to do and will mess up part of next weekend for insufficient financial reward. Just because I can do something doesn't mean I have to. That's the joy of self employment.

*That's a Stephen Foster song, by the way - In The Merry Merry Month of May. He wrote that in 1862. Why my head is cluttered with such stuff I do not know, but there you are.