Thursday, 21 April 2011

Back to reality

That was one hell of a holiday!
Florida was fantastic fun. I fed a dolphin! By hand! Stroked its chin and everything! I may need to use some more exclamation marks!!!! I was (and am) very excited about that.
I would calm down but I also need to tell you how truly awesome New York was as well. The kids managed to tear themselves away from playing on the Big piano at FAO Schwartz, riding the ferris wheel at ToysRUs and spending the year's pocket money at the Lego shop long enough to come with us to the Top of the Rock, to the glory that is MoMA, to the Natural History Museum (of Night at the Museum fame), to be wow-ed by the marvellous Hayden Planetarium (in the Rose centre, as featured in Spider-Man 2) and then around Central Park to look like extras from Enchanted. New York is like every film you can remember - "except dirtier and smellier" said my daughter.
We rode the Staten Island ferry, had lunch in Greenwich Village and visited the very lovely High Line Park. We saw the actual, original Winnie the Pooh and pals at the New York Library's Children's centre. (Said library appear in Ghostbusters, in case you were interested). The whole trip was about this good - !!!!!!!!!!!
Aren't you glad I saved all those exclamation marks for one little outburst?
Anyway, horrid jetlag and messy unpacking aside, I was straight back to work. It's not been too busy, thankfully. I need to get my body clock sorted before I embark on a major bake-a-thon.
I am inspired to try things based on the cakes and baked goods I sampled in the US. Candy apples - who knew? Apparently they're the new Big Thing. Whoopie pies and cake pops seem to have pretty much disappeared, cupcakes are still very popular despite 5 years of articles in the foodie press claiming they are SO over every couple of months. Tiny little portions of things were very popular too - mini cakes, 'bitty bites' and so on.
I went a little bit mental in the sprinkles store again. How is it possible to spend £120 on sprinkles? I am clearly a nut, but it was all so very tempting. I could have happily spent hundreds of pounds if only I could get it all home again. Still, my customers will get some very fabulous looking cupcakes and when I run out I have a great excuse to slope off to NYC again.
I feel so lucky to come back just before two long weekends and some astonishingly gorgeous weather. It makes it so hard to stay in the kitchen, it's true, but it does make life feel so much more pleasant.
On the down side, my fabulous son has had a tough week, our house is a total tip because we are still in the middle of decorating and have nowhere to actually PUT the clothes we're unpacking, Buffy the lovely hen and Lola our favourite guinea pig died while we were away, both were very young and it was very sad.
Looking at positives, we now own Amy Pond, Donna, Martha, Sarah Jane Smith, Leela and Ace the new chickens and Doctor Who returns to the telly this weekend. As the 11th Doctor might say, Hens are cool.
And so are cakes.

Tuesday, 29 March 2011

The final push

I'm going on holiday. An actual away-from-the-oven holiday. Soon. If I can last that long, which is in no way a sure thing.
My business has several different types of customers. I have a bunch of private commissions, where someone rings and requests a cake for a specific date. Easy peasy, I just tell them I'm unable to take the commission for that period. I have the Cake Box Club customers, who get a mixed box of lovely things once a month: again, I can schedule that to suit myself. And I have two wholesale customers who have regular weekly orders to sell on to their customers. And therein lies the tricky bit.
They still need cake to sell. I've tested every one of my products so I know which cakes freeze well and which don't - a freshly baked cake, frozen, is still very nice when defrosted - so as long as I can bake enough cake/cupcakes/biscuits to tide them over, they will have stock to sell. But I work pretty flat out most weeks. How can I fit in an extra fortnight's work in at the last minute?
(It is a truth of clients that they want the freshest possible cakes at the last possible second)

In order to fulfil this, I have been baking like a woman possessed for the past 5 days. Yesterday I made 15 chocolate cakes and 90 scones. Today I baked 7 cakes and 250 iced gingerbread men. It's been a bit manic.
Unfortunately, I managed to get a chest infection as well, so I've been a bit unwell. This has added to the strain somewhat. My knees ache because I've been on my feet for so many hours in a row and I'm not sleeping well because my endless coughing keeps waking me up. And of course there's all the stuff that needs doing in order to facilitate a family holiday.
Much of that seems to be paperwork or laundry. Laundry, like the poor, is always with us.

Mark keeps telling me that self employed people don't get to take holidays. (It's remarkable that he doesn't get the odd smack about the chops, isn't it. I am a shining example of self restraint.) I know LOADS of self employed people. Most of them take holidays. Surely it's possible if you just plan enough and slog through the tricky bit.
Anyway, I'm not quite at the finishing line but I reckon I can see it from here. And it is a sunny, gorgeous finish line.
If I make it, I promise to send you a post card!

Quick update - I did it! I'm so immensely relieved and a bit giddy with excitement.

Friday, 18 March 2011

RND hijinx



I do love an excuse to fund raise. I hate selling, I hate plugging my wares and charging people money (although I do LOVE getting paid) and I get all self-conscious about it. However, give me a cause I believe in and I am a shameless hustler demanding cash from everyone I see.

When I was just starting my business two years ago I raffled off this cake to raise money for Comic Relief
I wasn't very good at cake decorating back then and covering a cake in sugarpaste scared the bejeesus out of me, but I persevered. I raised £89 and was so pleased!

For Red Nose Day this time I decided to raffle a box of red-nosed smiley cupcakes. They'd retail at about £15 (including decent donation to Comic Relief) so my initial goal was to get at least twice what I'd sell them for in raffle tickets. I no longer go to toddler groups and other places with a nice captive audience so I thought I'd struggle to sell as many tickets this time. And to be frank, I didn't have much time to spend on flogging tickets because work has been pretty busy.

After the first go at selling tickets it was obvious £30 wasn't going to be a challenge, so the kids and I decided to aim at £50. By Wednesday that seemed far too easy, so we thought £75 would be better. My fabulous 11 year old got selling on my behalf and we passed the £85 mark. Had we the chutzpah for try for £100?

Damned right we had! After 4 days of pouncing on all the other parents in the playground and shaking our tin at them we reached a grand total of £126. Coo! That's a lot of ticket selling. Yay us!

Ever the enterprising soul, my able assistant explained he should get 10% of all ticket sales he made because Comic Relief getting 90% of something was much better than 100% of nothing and his hard work deserved a reward. I pointed out that virtue was its own reward. He looked unimpressed. Upon realising I'd saved a cupcake for him, however, he thought himself to be adequately recompensed!

I felt a bit bad that the chances of winning had become so slim because I'd sold so many more tickets than I thought I would, so I added a 2nd prize of a box of 4 cupcakes and a 3rd prize of one in cellophane with a red ribbon. The winners were chuffed to bits - it's always a nice feeling when people love your cake, isn't it - and I feel very proud of our little bit of fundraising.

Thursday, 10 March 2011

Sick days

How on earth do other self-employed people manage when they are poorly?

I feel rubbish. My throat feels like someone's been at it with a cheese grater, it hurts when I breathe, never mind when I talk. My chest is sore from coughing, my eyes are gritty and I am so tired I could collapse.

However, it's a work day. So I dragged myself through yesterday to get the biggest order of the week done and I've baked for 6 hours today. My teeth are gritted, I'm counting down the minutes to being finished but I am trudging through it. I've not been at my best for weeks (months?) now and although this is just a minor ailment, it feels enough to push me near breaking point.

I'm lucky it's not a stomach bug, or I'd be forbidden to handle food for 48 hours after the symptoms stopped and I can't afford to stop for that long.

So, how do self-employed people handle sick days? With contracts to fill and inflexible deadlines, we can't pull a sicky and spend the day in bed. If we don't do the work it doesn't get done, and if the work isn't done we don't have a business after all.

Is it all about pushing through regardless? Taking lots of medication? Chugging coffee and coke to keep alert just long enough to get the work done? If there is a secret to it, I'd love to know.

Saturday, 5 March 2011

Learning from my mistakes

I really like Meet The Robinsons. It's one of Disney's less well regarded movies but for several reasons I'm very fond of it. One is that it was the brand new film when we were in Disney World last time and a tiny toddler Miss B was transfixed by the character of Lewis who was meeting kids. Another is because it talks about how you learn from failures. And WOW I've had plenty of learning opportunities lately.

Here are some of the lessons I've learnt:
  • Do not bake when overtired. I've messed up 2 chocolate ginger cakes (same batch) and a chocolate malteser cake in the past few days. I had assumed I could bake them with my eyes closed by now but it turns out that when staggeringly tired I forget raising agents or miscalculated when scaling recipes up or down.
  • Do the accounts every month, not every 6 months. This ought to be a no-brainer but as work, builders, decorating and general family stuff ate up all available hours I got dreadfully behind. It's a tedious process catching up that much and it's possible I've forgotten some cash purchases so am not accurately reflecting my true earnings. I also hadn't realised I was owed £300! That's been paid now, I believe - I can check on Monday (Nice surprise though!)
  • It is not a good idea to experiment with recipes or new techniques when overtired (are you sensing a theme?) To use up one of those wrecked cakes I did some experimenting. The same bleary-eyed hard-of-thinking befuddled state of mind that caused me to mess up a cake in the first place pretty much ensured the experiment was a disaster
  • Green and Black's white chocolate does not melt to a thin enough consistency to make a good dipping coating. Adding butter to thin it curdles it, adding a tiny splash of milk makes to go a horrible colour. I think cheaper chocolate might be worth a go.
  • It is OK to say no to commissions. If I am overtired (ha!) or over-committed (double ha!) it could be the smart move to turn down some work, whatever Mark says. (Mark is a keen fan of Always Accept Work but as I am the one working myself into something of a stupor, I have decided not to take his advice.)
  • If a customer changes the rules at the last minute it is OK to say No to the whole job. I'd accepted a job for a Sunday which, on the Wednesday before, was changed to a "I need to collect it tonight and forgot to tell you." I was already baking 14 batches of cakes and cookies that day and it was demented getting a celebration cake made as well. It was nice to satisfy the customer and she's a lovely woman but I pushed myself to tears of fatigue getting it done. Not smart.
  • I need to account for my time when costing things, and do so at a proper wage. Earning £5 a hour when I am an experienced, skilled professional is ridiculous. That's under the minimum wage.
    - as a self employed woman, does that mean I'm exploiting myself? probably!
  • It is good practice to ask for some detail about the person for whom a cake is intended if the customer has no design brief other than "make it nice." Having a selection of themes to get me started on a design is a big help.
  • I am not a lazy person. I think I am, because I hate exercise and am a messy slattern in some respect. However, my Mum pointed out that I work pretty much non-stop from waking up until 8 o'clock ish most nights, and that is not being lazy.
  • It is very important to keep my laptop calendar and my iPhone calendar synched. I nearly missed 2 appointments and did miss a talk at the school because the calendars weren't synched when I assumed they were both up to date.

See? Isn't that a lot of important stuff to have learnt? I think so. But then, I've not managed more than 5 hours sleep for most of the last month, so it's possible my judgement is impaired!
;-)

Wednesday, 19 January 2011

Happy 2nd Birthday

Cake Box turned 2 this weekend. Terrible Twos! As an experienced parent I know this is the point to expect tantrums, testing boundaries and heaps of creativity; so, pretty much the same old Cake Box.
To celebrate 2 years as a professional baker, I spent some of my hard-earned cash on a very posh handbag. I am not generally a designer handbags kind of woman but I really loved the bag as soon as I saw it. And what the hell - goodness knows I've earned it. I worked stupidly hard in November and December and my expected quiet month of January hasn't quite materialised.

It happens that I go away to London for the same weekend every year. Around about January 15th I go to Sadler's Wells to watch Matthew Bourne's latest ballet (Cinderella, and marvellous it was too!) and to have a little time to myself, browsing galleries, bookshops and coffee shops as well as having a prowl in the cake shops to see what's coming.

Two years ago, I had just had my meeting with the deli and agreed to start supplying them with cake after the weekend. I was giddy with excitement at actually supplying a shop! In addition to the cakes I brought her, the deli owner asked for pretty cupcakes so I spent part of the London weekend obsessively watching the people in Hummingbird ice their cupcakes using palette knives in the hopes I could manage something similar. Every cupcake took me 3 minutes of icing and re-icing to get right. Now I slam them out at a hell of a pace.

Last year I got some good ideas, including Rocky Road cupcakes that have been very successful with my customers. This year was similarly productive. I've spent all week having a go at recipes inspired by things I saw. I tried 3 different cakes while I was there. Primrose Bakery was as pretty as ever but the cake was stale again. How they get repeat business is a mystery, unless I am terribly unlucky. However, I chatted to the girl working there and got some helpful insights into what they do and what's successful for them. It was pretty much as I would have guessed, but it's nice having it confirmed.

Ellie's was much busier than last time. I expect this is because the owner has her own series on BBC2. The cupcakes are nice enough (scarily priced, but Covent Garden rents must be breathtaking).
Mark tells me I'd be a roaring success if I lived in Notting Hill - hobnobbing with media types and celebrities while I sell them my cakes, then having a shop, book deal and telly series. That's what happens in that there London, apparently. And the woman who nearly frogmarched me to the recording booth at the British Museum because of my "beautiful speaking voice " would no doubt agree.

Incidentally, I am not often embarrassed but that had me cringing. I think she mistook "loud and talkative" for "beautifully spoken," personally. However, it has been a fun thing to tease my pal Bon about, as she was the one I was talking with at the time and no one made her record her voice.
She would doubtless claim it is because she couldn't get a word in edgewise.

Anyway, I was inspired by what I saw to play about with rose cupcakes, berry crumble cupcakes and lime and coconut cupcakes. The deli will stock the first two in the next couple of weeks (woohoo!) and I am refining the third as I am not happy that it is quite what I want.

I do love a bit of inspiration.


Sunday, 9 January 2011

Party games


I made a party cake for Miss B's 5th birthday party this weekend. Actually, I made 4 cakes and 2 batches of biscuits, but that's by the by. This cake became something of an epic adventure for me and I thought I'd tell you about it.

Miss B started telling me what she'd like "for my Five Birthday" a full 12 months ago. It became more and more ornate as time went by. "I want a pink cake" to "I want a cake with ponies on it" to "I want a cake with ponies and flowers and fairies and a castle and a dragon for Z and a scorpion for L and my name and a letter B and some glitter."

Crikey.

I offered her the Hello Kitty cake I did for her friend, or any other single idea she fancied but not an entire fairyland.

She settled on a pony stable and flowers. I have a copy of the talented but mendacious Debbie Brown's 50 Easy Party Cakes. I've used some of her designs as inspirations before and I was aware that 'Easy' is pretty much exactly what they aren't. At all. However, fortune favours the bold, and she does have a pony stable cake in the book so I thought I'd give it a punt.

I started by baking a 10" square madeira cake, using the recipe I posted a year ago. Once it was cool I cut off the rounded bit, which I sandwiched together with some buttercream and gave to the kids as an after school snack.
I baked the cake on Thursday because I knew I would need a fair bit of time to tackle the decorating. It needed to stay moist until the party on Sunday morning so I soaked the finished cake in a vanilla syrup (about 150g of caster sugar and a 300ml of water simmered down to roughly half its volume with a dash of lovely Madagascan vanilla extract.)

I cut the cake into two rectangles and stacked them, cut side down, with buttercream between them. This is my stable. To give it a sloping roof I cut a wedge from the front of the cake back at about a 30 degree angle. The kids had this with a bit of icing after school the next day. It's a good life, being one of my kids. I gave the whole cake a thin coating of buttercream - think of it like skimming a wall with plaster - and put it on one side while I did the cake board.

I dyed a big lump of sugarpaste a bright lawn green and kneaded it until the colour was even throughout. On a counter well-dusted with icing sugar I rolled it out to an oblong slightly larger than the cake board. I brushed the board with a bit of water so the sugarpaste would stick to it and carefully draped the green icing across the board. Using a smoothing tool I got all the lumps, bumps and air pockets out before trimming the edges with a sharp knife.

If you do try something similar it is important to remember to clear the decks between each stage. Tiny bits of icing in the previous colour can't half mess up the nicest bit of icing work. I must have cleaned down the kitchen counter 10 times in the course of the day, and none more fastidiously than this next step - working with white sugarpaste.

I rolled out some paste quick thickly. Using my straight edge as a rough-n-ready ruler, I cut pieces of the sugarpaste and stuck them to the 4 sides of my cake, trimming each with a sharp knife before adding the next. To give my 'stable' a clapboard finish, I made regularly spaced vertical grooves around all four sides. Between each groove I pulled my shell modelling tool in a slightly uneven way to simulate wood grain. I put a dollop of buttercream to one end of my cake board and carefully placed the partially iced cake on it.

To make the stalls for each pony, I cut three rectangle 'windows' of white paste and peeled them off. I replaced them with identically sized rectangles of lilac sugarpaste. Handles for the stall doors were little horseshoes of darker purple. The roof tiles made by cutting lilac sugarpaste in the shape of flowers and overlapped.

Modelling the pony heads was a right faff. I'd done some a couple of days earlier that I was very pleased with but the scale was wrong when i looked at the size of the stalls. I needed to make much smaller heads; fine detail is something I find very tricky. It took me quite a while and some first class cussing to get three ponies ready to put in their stalls.

This was a brutal task - sticking heads on spikes rather than anything cute and fluffy. I poked two toothpicks into the head at roughly the angle I wanted the heads to be looking, lined them up with the stalls, removed the head g-e-n-t-l-y and stick the toothpicks into the cake with little points sticking out about a centimetre. Then I very carefully eased the head onto the toothpick points using the holes I'd just made. Applying any pressure to the malleable pony heads meant they went out of shape - one needed to be scrapped and redone because it looked like it had myxomatosis by the time I'd got it secure!

I cut up a new washing up sponge to use as supports for the heads while the icing dried. And then I had a large glass of wine.

The next day, Miss B and I had great fun with lilac, pink and yellow sugarpaste making flowers to decorate the stable and board. The centres of the larger flowers were the same silver dragees I used for the ponies' eyes and the colours were repeated across the cake. I piped her name and age and, with bated breath, eased away the sponge supports for the ponies.

This is what it looked like.
Well, nearly. It wasn't nearly as lopsided as that photo makes it look - I must have had the camera at a funny angle. Anyway, I was pretty pleased with it, my Mum made appropriate Oooh and Ahh noises when I emailed her the photo and it looked great at the party.

Miss B, however: "It's very nice Mummy. Can I eat the ponies? I think I've changed my mind and really I want a Hello Kitty cake like you made for Alice..."